Case Studies
Pandora.net was optimized for efficiency but lacked the inspiration, storytelling, and flexibility needed to drive deeper engagement. We set out to reimagine the entire online experience, end-to-end.
Pandora’s existing Click & Collect experience was struggling to perform in all international markets, and we needed to reimagine the entire user journey.
Simplified customers, who were owners and managers of large chains of salons and spas, needed a way to track key metrics and make data-driven decisions.
Pioneer an AI-driven scheduling revolution for wellness businesses: Develop a cloud-based solution to automate staff scheduling
World's largest jeweler, embraced a transformative opportunity to offer personalized engraving online
Establishing a Ground-Up Ecosystem for Fitness Users: Integrating Instructors, Customers, and Front Desk Operations
Building an HTML-based interactive 3D bracelet builder using AI to accelerate front-end development and translate design into code.

Humbled by our Philosophy:
Design like you're right, test like you're wrong
Data is an important tool for making informed decisions, but it can also be influenced by unconscious biases. I strive to recognize that impact on our decision making and take steps to remain objective in my analysis and interpretation of data.